solving problems that matter.

Founder, 2x CEO, 3x Head of Product.

Rocky is a Product led CEO that meets business goals by bringing customer delight and competitive edge.

board member

WHAT: Board of Director
WHO: Startups/scaleups in ePlatforms, eCommerce, edTech​
WHY: 2x CEO, 3x Head of Product


WHAT: Product management, ePlatforms, eCommerce, edTech, eProcurement
WHO: Conferences, Webinars
WHY: Focus on real life stories

guest lecturer

WHAT: Product Management
WHO: Guest Lecturer at Graduate Schools
WHY: 300+ five star public reviews across 30 countries, Product mentor at Stanford

Customer satisfaction is essential.

Founder, 2x CEO, 3x Head of Product who has worked with Fortune 500, startups, and scale-ups. Earned 300+ five star public reviews across 30 countries. This is a sample of what some notable customers had to say.

Steve Blank

Adjunct Professor Stanford University

Great problem solving skills. Laser-like customer focus. Take-charge leadership.


Michael Bannen

Head of B2B eCommerce at Home Depot (Supply)

Rocky was selected after an extensive national search & is an exceptional contributor to any organization.


Ina Sturlis

VP at Bank of the West

Rocky possesses wide industry knowledge & has lots of wisdom!


Godwin Pavamani

Business Leader at Amazon, Dell, Sony, Microsoft

Rocky has a great mind for understanding the nuances of developing tech products and is one of the most customer-obsessed, empathetic PMs I have worked with.


Lois Poku

Product Leader at Mastercard

Rocky is a passionate teacher who not only talks the talks; but walks the walk in the knowledge and truths he shares.


Anastasiya Zerko

Product Manager at Visa

Rocky is extremely knowledgeable and he keeps the class very engaging.


Building solutions without understanding the core problem leads to shiny object syndrome. Hence, I believe in solving problems that matter.

who am I?

  • Stanford GSB alumnus leading digital products since 2002
  • Former Head of Product at Home Depot (Supply) & BuildDirect (eCommerce)
  • Currently Product led CEO at The Procurement School (est 1980)

what’s my story?

  • Focus on solving problems that matter
  • Brings customer delight that meets business goals & provides competitive edge
  • Marathon runner, cyclist, amateur boxer

why work with me?

  • Mentored by Steve Blank & founding team of Amazon Business
  • Industries span ePlatforms, eCommerce, edTech, & eProcurement
  • Led $1bn+ revenue products with peak NPS of 93

in the media

B2B Online, Chicago

US Army, NBC news

Product School webinar

Outstanding Leadership Award, Las Vegas

Keynote panel, Florida

contact rocky